Mission: Partnering with U.S. consumers to ease online shopping experiences and to make America great again with donations to charities in the United States, easing the burdens of those in need.
Vision: Moving online shopping and philanthropy to a global level with similar independent charity price comparison platforms across Europe and Asia.
Birth of an Idea: Bringing Together Online Shopping with Philanthropy in America
Hungry Americans. Single mothers. Foster kids. Children and youth falling behind in school. Folks with chronic illness. Homeless men, women, and children. Veterans, many experiencing Post Traumatic Stress Disorder. In the midst of these and many other needs, innumerable charities and programs engage in commendable work. However, the majority of organizations continually struggle with funding.
These difficulties and disappointments of many Americans and organizations especially touched the hearts and minds of Manythings’s founders. In response, they began to explore ways to give back. They wanted something bigger than the two of them. But what? They pooled their training and professional expertise to find a solution.
Three emerging trends stood out: the rapidly growing number of people choosing to shop online, people’s continued desire to help others, and the tendency for billions of charity dollars to be donated to causes beyond American borders. Why not combine these three strands? Their answer: make the online shopping experience easier for consumers while, at the same time, giving them the ability to affect positive changes with their purchases. The third trend became the driving mechanism behind their charity shopping idea and fuelled the founders’ deep desire to target places and problems within the United States.
Online Shopping Experience the Manythings Way
Manythings’s founders envisioned a price comparison website allowing consumers to see several options in one e-location similar to websites such as Nextag.com or PriceGrabber.com. They built a self-driven engine capable of delivering this type of shopping experience. After 12 months of research and development, the website went live in May 2016. Since then, the company has engaged in testing various site-wide functionality and marketing techniques.
Manythings displays over 60 million products from Amazon.com (with more displayed in the future) and compares the prices with other U.S. based retail giants like eBay.com, Walmart.com and more.
Moving Forward to Make America Great Again
This company became the first charity-based affiliate shopping engine of its kind. The shopper’s experience thus moves beyond simply purchasing items. Soon, they will have the option to choose a cause that speaks deeply to their hearts.
Who will benefit? Hungry Americans, single mothers, foster kids, folks with chronic illness, the homeless, veterans, and many others.
How will they benefit? Manythings will redirect large portion of the organization’s income to help make America great again through these shared giving actions. Online shopping generates significant funds. About 190 million U.S. consumers—more than half the population—shopped online in 2016, generating 396.7 billion U.S. dollars. Each shopper will designate who receives the portion from their sales.
Together, shoppers, merchants, this company, and the charities, will achieve extraordinary results in diminishing poverty and hunger, researching cures for chronic illnesses, and supporting those who protected America’s borders. All while shopping online.